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A Philosophy of Living in Harmony with Nature, Rooted in a Deep Understanding of Place
Built on nearly 25 years of experience across infrastructure, energy, and real estate, Dat Phuong Group's expansion into the hospitality sector marks a strategic milestone in its long-term journey of creating sustainable value. It represents a natural progression of the Group's commitment to developing destinations that respect the character of each region while delivering meaningful experiences for both communities and visitors.
Hilton representative speaking at the launch event of NHAAN Resort & Spa Hoi An
A Philosophy of Living in Harmony with Nature, Rooted in a Deep Understanding of Place
When developing projects in Hoi An—a truly unique location situated between the UNESCO World Heritage Ancient Town and the buffer zone of the Cu Lao Cham World Biosphere Reserve—Dat Phuong Group was guided by a series of fundamental questions: How can development protect rather than compromise the area's heritage? How can it contribute to making Hoi An one of the world's most desirable places to live and visit? And ultimately, what defines an ideal place to call home?
To answer these questions, the Group invested significant time in researching international best practices while working closely with leading architects, planners, and industry experts to develop an approach that responds thoughtfully to the local landscape, climate, and cultural identity.
Throughout this journey, renowned Vietnamese architect Vo Trong Nghia has been a trusted partner. Following his collaboration with Dat Phuong Group on the acclaimed Casamia eco-urban developments, he also led the architectural design of NHAAN Resort & Spa Hoi An. Their shared commitment to sustainable development has shaped a consistent architectural philosophy—one that respects nature, preserves local identity, and creates spaces that blend seamlessly with the landscape and the authentic rhythm of life in Hoi An.
Mr. Luong Minh Tuan, Chairman of Dat Phuong Group, shares the vision behind creating a resort that embodies the spirit of Hoi An.
In real estate development, Dat Phuong Group has never pursued growth through scale alone. Instead, the Group prioritizes quality of living, maintaining a balanced building density while placing people and nature at the heart of every project. Building upon these long-held values, NHAAN Resort & Spa Hoi An represents the next chapter in bringing its philosophy of living in harmony with nature to life.
The resort has been carefully planned around the site's existing ecosystem. Natural waterways remain the defining spatial framework, while nipa palms, areca groves, and the native riverside vegetation have been preserved as integral elements of the landscape. Through the use of environmentally sensitive embankment solutions combined with advanced soil-cement technology, Dat Phuong Group minimizes hard engineering interventions, protecting the site's natural terrain rather than reshaping it. "We do not design simply to create something beautiful. We design so as not to disrupt the beauty that already exists," said Mr. Luong Minh Tuan, Chairman of Dat Phuong Group.
A Global Hospitality Brand with a Distinctly Local Story
As global tourism increasingly embraces authentic, place-based, and environmentally responsible experiences, NHAAN Resort & Spa Hoi An offers a compelling response to this evolving demand. The developer's ambition extends beyond creating a luxury resort—it seeks to offer a genuine sense of belonging, where every guest feels they have found a "second home" in the heart of Hoi An's heritage landscape.
The name NHAAN is a thoughtful combination of the Vietnamese words "Nhà" (Home) and "An" (Peace), expressing the resort's central promise: the feeling of coming home. It is a place where warmth, sincerity, and respect create an atmosphere in which every guest can reconnect with themselves and discover a lasting sense of tranquility.
At NHAAN, every sense is invited into the experience—from breathing the fresh riverside air and basking in natural sunlight to finding serenity beside the gentle Co Co River. The journey is further enriched by artistic spaces inspired by the traditional craftsmanship of Kim Bong Carpentry Village, where creativity and cultural heritage come together to celebrate the authentic spirit of Hoi An.
NHAAN Resort & Spa Hoi An embodies a development philosophy that harmonizes People, Nature, and Community.
This distinctive positioning and deep cultural identity have made NHAAN Resort & Spa Hoi An the first property in Southeast Asia to join the Tapestry Collection by Hilton—Hilton's upscale portfolio of independent hotels, each celebrated for its unique character and sense of place.
According to Hilton representatives, Tapestry Collection by Hilton does not follow a standardized hospitality model. Instead, it seeks destinations with authentic local identity, distinctive character, and compelling stories worth sharing with the world. The partnership between Hilton and Dat Phuong Group is therefore more than a brand collaboration—it is an opportunity to introduce the irreplaceable spirit of Hoi An to a global audience.
For Dat Phuong Group, NHAAN Resort & Spa Hoi An stands as a tangible expression of its development philosophy, where People, Nature, and Community exist in harmony. The Group believes that sustainable development should not be measured solely by short-term financial returns, but by its ability to maintain ecological balance and create lasting value over time. This commitment is reflected in every stage of the project—from preserving generous green spaces and expansive natural waterways to integrating carbon-reduction strategies from the earliest planning phases.
The same philosophy extends beyond the resort itself through Dat Phuong Group's broader environmental initiatives, most notably the "1 Billion Green – One Tree, One Commitment" program, which promotes ecosystem restoration and long-term environmental stewardship.
The launch of NHAAN Resort & Spa Hoi An also reflects the future direction of global hospitality—one where cultural authenticity becomes a competitive advantage and sustainability serves as the foundation for long-term value creation. Through this strategic milestone, Dat Phuong Group not only reinforces its position as a purpose-driven developer but also contributes to elevating Vietnam's hospitality industry on the international stage.
