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Dat Phuong Group: Bringing Vietnamese Identity into the Global Hospitality Ecosystem

03/07/2026Hospitality
Dat Phuong Group’s increasingly prominent presence in the luxury hospitality segment reflects a distinctive strategic direction.

With NHAAN Resort & Spa Hoi An — the first resort in Southeast Asia developed under the Tapestry Collection by Hilton brand — Dat Phuong is not simply adding another project to its investment portfolio, but marking a notable milestone in its journey toward deeper participation in the global hospitality value chain.

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NHAAN Resort & Spa Hoi An – A Distinctive Expression of Vietnamese Identity in the Global Hospitality Ecosystem

A Step Toward Establishing a Stronger Position

In the luxury hospitality sector, partnering with international hotel operators is not simply a matter of ensuring operational quality; it is also a measure of a developer’s project development capabilities. With more than a century of history and stringent standards, Hilton has consistently been selective in choosing destinations and partners.

Tapestry Collection is a curated brand portfolio that brings together properties with distinctive stories and the ability to create unique experiences. Its stringent requirements for design, operations, and the spirit of the destination — underpinned by an authentic local story throughout the guest journey — set a threshold that is far from easy to cross.

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Interior Design Reinterpreting the Spirit of Hoi An Through a Contemporary Design Language

Successfully meeting these standards demonstrates Dat Phuong’s ability to deliver to international benchmarks, while also affirming the depth of its approach to product development.

With differentiation at its core, NHAAN Resort & Spa Hoi An was conceived as a bespoke product tailored to the very spirit of Tapestry Collection. From the earliest stages of development planning, every element — from architecture and materials to the amenity offering — was carefully considered to preserve and highlight authentic values. This consistency in the development approach has enabled the project not only to meet stringent quality standards, but also to develop a distinctive character, with architecture, art, and the cultural depth of its heritage serving as its foundation.

Within Hilton’s global ecosystem, NHAAN Resort & Spa Hoi An stands as a heritage-inspired destination where local values are expressed through a contemporary hospitality language. This not only enriches the Tapestry Collection, but also contributes to shaping a new benchmark for the luxury hospitality segment in Vietnam.

Creating Personalized Experiences

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Service Spaces Designed to Celebrate Personalized Experiences and Connect Guests with Local Culture

The core value of Tapestry Collection lies in its independence and non-replicability. To become part of the collection, a property must be more than visually appealing or capable of meeting international operating standards; it must also have a “soul” and a distinctive identity of its own.

At NHAAN Resort & Spa Hoi An, this philosophy is brought to life throughout every layer of the spaces and experiences. More than simply a place to stay, the resort has been developed as part of the larger story of Hoi An. Here, guests can immerse themselves in the destination’s slower rhythm, experience a sense of tranquility, and connect with the cultural depth of Hoi An.

Amid the peaceful rhythm of this heritage destination, where the rustling nipa palms meet the enduring spirit of traditional craft villages that have flourished for centuries, the resort turns each experience into a glimpse of local life. It offers a place of connection — where guests can find both a sense of relaxation and a renewed sense of inner balance.

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NHAAN Resort & Spa Hoi An – A Distinctive Expression of Vietnamese Identity in the Global Hospitality Ecosystem

The design language continues this narrative, with the spirit of Hoi An expressed through a contemporary approach that is refined yet emotionally resonant. Every detail, from the choice of materials to the organization of space, is intended to evoke a more contemplative and profound sense of Hoi An, rather than merely replicate its visual character.

This also aligns closely with the profile of guests that Tapestry Collection seeks to attract: travelers who appreciate art, value personalized experiences, and seek to genuinely immerse themselves in the destination.

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Service Spaces Designed to Celebrate Personalized Experiences and Connect Guests with Local Culture