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How Dat Phuong Translates the Spirit of Hoi An into the Stay Experience at NHAAN Resort & Spa

28/09/2026Hospitality
For Dat Phuong, Hoi An’s values are not merely a foundation for creating living spaces, but also a source of inspiration for developing new products. From premium ecological urban developments to NHAAN Resort & Spa Hoi An, this approach continues to evolve, transforming nature, culture and local identity from elements of the living environment into distinctive hospitality experiences.

Experiencing the Space: When Hoi An Is Told Through Architectural Forms

Located within the Casamia urban development, alongside the Co Co River, NHAAN was developed by Dat Phuong in collaboration with architect Vo Trong Nghia, a kindred spirit of Hoi An, with the aim of creating a connection between the built environment, the landscape and the distinctive character of this heritage region.

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Architectural forms harmonize with Hoi An’s distinctive landscape.

Experiencing Nature: Listening to the Stories Told by Rivers and Greenery

While the architecture evokes the distinctive character of Hoi An’s ancient town, the landscape of Cam Thanh opens up another dimension of the experience, where Hoi An can be felt through greenery, waterways and the rhythms of nature.

At NHAAN, nipa palm forests, water surfaces and layers of native vegetation intertwine to create continuous green spaces, bringing Cam Thanh’s characteristic landscape into the resort experience. The development incorporates numerous open spaces, allowing nature to become more than an external backdrop and instead an integral part of the guest journey. Familiar species such as coconut palms, mango trees, Burmese rosewood, camphor trees and red-flowered frangipani provide shade and help improve the microclimate, while bringing the rhythms of Quang Nam’s landscape into every moment of relaxation.

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Open green spaces create natural connections with Cam Thanh’s riverside landscape.

Here, guests can wake to the rustling of coconut leaves, enjoy the fresh morning air by the river, cycle leisurely along tree-lined paths, explore the nipa palm forest and experience life on the water. From the resort itself to excursions beyond its grounds, nature and local life come together in a seamless series of experiences.

From the Casamia urban developments to NHAAN, Dat Phuong continues to pursue an approach to development that respects the natural landscape and local identity, ensuring that each project remains connected to its surroundings. At NHAAN, the nature of Cam Thanh is no longer merely a backdrop; it becomes part of the stay itself.

Experiencing Flavors: When Hoi An’s Story Is Told Through Cuisine

At NHAAN, dining is not treated merely as an ancillary resort service. It offers another way for guests to discover and experience Hoi An. Four dining venues introduce distinct culinary experiences: Keng serves familiar Vietnamese flavors alongside international options; Plait brings riverside dining to life with local seafood and an open grill; Bong Lounge offers Vietnamese coffee, pastries and drinks inspired by familiar local ingredients; while Nipa Pool Bar connects food and beverages with the setting of the Bay Mau nipa palm forest beside the pool.

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Dining at NHAAN draws on local ingredients and distinctive regional flavors.

Experiencing Local Life: When Guests Become Part of the Local Story

If architecture allows guests to see Hoi An through its spaces, nature brings them closer to Cam Thanh village, and cuisine lets them experience Hoi An through its flavors, the activities at NHAAN offer a further connection with local life.

At NHAAN, guests can learn about and take part in activities rooted in traditional livelihoods and crafts, including lantern making, pottery, wood carving, visits to craft villages and explorations of the rural life of Hoi An. Through these hands-on experiences, local heritage is not simply something to observe; it becomes something guests can discover, engage with and remember for themselves.

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Handicraft activities bring guests closer to the traditional life of Hoi An.

This is also how culture becomes part of a hospitality product: it is not merely represented through recognizable symbols within the space, but woven into the experience itself. When guests make a handicraft, visit a traditional craft village or explore rural life, Hoi An’s story moves beyond the backdrop of their journey and becomes part of their own memories.

Through architecture, nature, cuisine and culture, NHAAN does not simply recreate Hoi An through familiar symbols. Instead, it distills the land’s inherent identity and spirit into meaningful points of connection throughout the stay. This is how Dat Phuong tells the story of Hoi An in a new language, so that every stay at NHAAN becomes more than a visit to Hoi An — it becomes an opportunity to connect more deeply with this heritage region.